Data-driven political advertising strategies
Data-driven political advertising strategies
Data-driven political advertising strategies
Data-driven political advertising strategies
Data-driven political advertising strategies
Data-driven political advertising strategies
CTV, Streaming
We specialize in programmatic and PMP AVOD, SVOD, FAST, and vMVPD premium CTV inventory placement. Big screen, small screen, tall screen, ALL screen: CTV is the most effective and impactful way to deliver non-skippable video content to specific audiences. Premium inventory, addressable solutions from blue-chip, streaming TV network providers like Peacock, Paramount+, HBO Max, ESPN, CBS, and FOX -- Hulu, Twitch, Sling, Pluto TV, Samsung TV Plus, Amazon Prime -- with activations to meet any and all ad delivery goals. Layer linear exclusion with zip- and District-level targeting to achieve max reach in support of traditional broadcast placements. Leverage ACR data to emphasize content categories - Hispanic/Spanish-language (Univision, Telemundo), Local & National News (ABC, NBC News, CNBC, Bloomberg, BBC), Sports (ESPN, Fox Sports), ex.
YouTube Ads
YouTube political ads prime likely supporters with key messaging and also drive engagement. Coupled with 1P|3P data and specialized targeting tactics, deliver cost-effective, quality impressions within election timeframe/media investment goals. Pre-roll, mid-roll, and in-banner video formats across in-app, mobile web, and desktop browser inventory types.
Native
Native ad units ads fit well within and match the function of other page content. Audiences are more receptive to messaging which complements or enhances their user experience -- despite political ads carrying 'paid for by' disclosure language, when integrated with election-issue, news, or other pertinent content, ad effect is significant. Native ads can be utilized across all media types and result in response rates six times higher than traditional display ads. Contextual Keywords for the win.
Social Display
Programmatic ad units are generated by converting top-performing social media posts into highly-engaging display and video creatives, designed to look like native social ads. Social display ads are an efficient, authentic, and effective way to reach audiences with valuable social content across Display, Online Video, and CTV. Social Programmatic extends the reach of organic social content to likely supporters and drives engagement back to the original platform source - or to a candidate webpage, where site retargeting allows for further engagement.
Audio
Audio ads reach engaged listeners in an immersive environment via streaming and downloadable audio content, such as podcasts, online radio, and music. Intimacy and mobility: they are memorable -- and when aligned with correctly targeted audiences--highly effective.
Outdoor Advertising
High-impact out-of-home media placements can strategically complement video campaigns. With their unique ability to capture attention and enhance perceived credibility, they are the ubiquitous high-impact ad format.
Specialized Targeting
Linear Exclusion
Linear Exclusion
Linear Exclusion
A broadcast buy super-weapon to maximize budgets and
guarantee that there is no overlap between CTV and linear TV campaigns. Achieve incremental reach to streaming-only audiences and eliminate the need for additional planning, optimizing, and reporting functions.
Event Targeting
Linear Exclusion
Linear Exclusion
Target events or a group of events at specific venues, dates, and times.
Conferences • Sporting Events • Concerts
Community & Cultural Events • Fundraisers & Benefits • Parades
Addressable Geo-Fencing
Keyword Contextual Search Retargeting
Keyword Contextual Search Retargeting
Powerful, efficient, and accurate targeting of specific households that improve TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. Extend reach and frequency with cross device delivery on desktop, laptop, and CTV. 1P or 3P-curated address lists on behalf of candidate campaigns. Convert street addresses into geo-fences based on land survey lines for use with mobile, video, and/or CTV ads. Use with additional data targeting overlays.
Keyword Contextual Search Retargeting
Keyword Contextual Search Retargeting
Keyword Contextual Search Retargeting
Online search and contextual behavioral targeting using variable keyword-level recency to execute and optimize across display, native, video & CTV. What are your audiences searching for?
Brand Safety and Ad Fraud Partners
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